Why do you need startup culture within enterprise?

Unlike the old days, big enterprises need to be disruptive in their products. Technology is one of the biggest pillars supporting this disruption. We call it as ‘Digital Transformation’. But truly digital transformation is nothing but bringing your products at the earliest to the customers using the latest and greatest tools and technologies. Startups excel in adapting to the new trends and also are quick in adapting to the changes.

But, why do enterprises with deep pockets hesitate to adapt to these changes?